PepsiCo announces launch of limited edition Peeps-flavored soda. Here are the details

In a surprising move, PepsiCo has announced that it will be launching a limited edition Peeps-flavored soda in the coming weeks. The beverage will be a collaboration between Pepsi and Peeps, the popular marshmallow candy brand. While the partnership may seem unusual, it is part of a growing trend of food and beverage companies teaming up to create unique and attention-grabbing products.

The Peeps-flavored soda will come in three colors: pink, yellow, and blue, which correspond to the different colors of Peeps marshmallows. The drink will reportedly have a "marshmallow flavor," which has already sparked excitement and curiosity among fans of both Pepsi and Peeps.

PepsiCo's Senior Marketing Director, Todd Kaplan, said in a statement, "We know that consumers have been craving fun and joy in their everyday moments, and what better way to do that than with a limited edition product that brings together two iconic brands that are synonymous with enjoyment?"

The release of the Peeps-flavored soda is also well-timed with the upcoming Easter holiday, which is a peak season for Peeps sales. While the soda is expected to be available nationwide, it will only be sold for a limited time, adding to the exclusivity and desirability of the product.

The Peeps-flavored soda was first launched in the United States in early March 2021, but it debuted only as a sweepstakes prize. This means fans could only get the product from entering the sweepstakes. The key difference this year is that the new sodas will be available to the public for a limited period of time.

However, the announcement of the Peeps-flavored soda has been met with mixed reactions from consumers. Some have expressed excitement and eagerness to try the new drink, while others have been more skeptical and even critical of the unusual flavor pairing.

In response to the criticism, Kaplan said, "We know that not everyone will love it, but we believe that for some consumers, this will be a delicious and exciting way to celebrate the Easter holiday."

While the Peeps-flavored soda may not be to everyone's taste, the collaboration between Pepsi and Peeps is a clear example of the power of branding and marketing. The limited edition product is sure to create buzz and generate interest, even if it ultimately proves to be a polarizing flavor.

Overall, the Peeps-flavored soda is an intriguing addition to the ever-expanding landscape of unique food and beverage collaborations. Whether it will be a hit or a miss remains to be seen, but there is no doubt that it will be an interesting and memorable addition to the Easter season.